What does “provide specific information on how your product is a technological advancement” mean?

Very often we receive “significances” which are vague. Reasons such as “full color spectrum”, “long life”, “low profile”, “extensive product line”, etc. do not provide a specific reason as to why your product is superior to your competition. Please use more descriptive phrases such as “only lamp to provide both 100 CRI and a wavelength distribution curve with peaks in both red and blue”, or “only linear fluorescent luminaire in the industry that has 20 lamp wattages available with 8 unique mounting types and 12 lens options”. In other words, superlative phrases.